How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 01:03
Good marketing is doing this well.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Place
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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Product
People
Price
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
What is the most memorable thing that happened in your college days?
Processes
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Perception
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